It is no news for your business to grow, you have to expand your customer base. It is not just enough to have and maintain old customers, what matters most to the development of your business is acquiring new customers, building and growing your customer base. While this has been easy for some brands to raise their customer base to a commendable level, some still find it difficult to find more customers for their businesses. Have you been looking for ways to attract more customers? Are you desperate to grow your customer base to the next level? Then this post is specially for you.
Marketing and advertising are usually huge problems for businesses, especially for small scale businesses. Hence, they have found it had to find new customers despite absolutely satisfying their old customers. I must say, in business, it isn’t always about how good you are. In fact, it isn’t just about how well you satisfy your customers. To grow your business, what matters the most is how well you attract new customers. I am not talking about attracting some 10 new customers today and you’d have to wait another ten months or one year to attract another four. No! Growth in business is measured by how you consistently grow your customer base.
In this post, I will share with you the easiest and fastest ways to find new customers for your business. These tips are not limited to a certain country or business. They are applicable globally and cuts across all types of businesses. Although some of the tips I will be sharing here may apply more to some certain businesses, I will advise you combine these tips to guarantee a rapid growth in your customer base.
Let us take a quick look at the 10 fastest ways to find new customers for your business.
● Identify Your Ideal Customer: What is the point of having a business when you don’t even know your ideal market? The first ideal step to take when you want to grow your customer base is to know your ideal customers in and out. You have to do an understudy, know where they stay, know where they hangout, know what they enjoy doing and know what catches their attention. With this information, you can know how to easily meet with potential clients and sell yourself and business to them.
● Talk! Sell Yourself by Yourself: Although this style is widely regarded as the oldest form of marketing, it is still among the most effective. In a world where people are becoming increasingly distrustful of commercial adverts, word of mouth still remains a core, if not the most important, form of attracting new customers. Wherever you find yourself, talk about your business. Tell people about what they have to gain being your customer. Also, when you offer nice services to existing clients, there is a natural propensity they tell others about your services and in turn, you can be sure of finding new customers.
● Develop Your Online Presence: The world has gone digital: You probably will be left behind if you feel you can do without the social media. Over 80% of your potential clients are o social media. The social media is the easiest way to reach people far and wide. With the proper use of the social media, you can reach lots of potential customers. Facebook, Twitter, Instagram and other social media platforms are great stages to sell your business. Open social media accounts for your business today, use the platform to full effectiveness and watch how your customer base will grow in a jiffy.
● Develop a Website for your Business: Your business website is as important as your business name, even for small scale business. People are naturally doubtful; when you tell people about your business or they see your posts on social media, 60% of people will tend to go check your official website immediately after. Your website shows people how serious you are and tells them more about the business. To attract more customers, developing a website must be at the very top of your to-do list.
● Get Your Online Advertising Game on the Go: The internet has taken over. These days, people will rather watch YouTube than watch television. The truth remains that the world depends more on the internet for the information these days. Since people now spend a lot of their time on the internet, it is always a nice idea to follow them on the platform. The Google AdWords is the most popular advertising platform at the moment. There are different advertising rates and types available. Pick the one that suits you and get your game on the go.
● Flyers Never Go Wrong: Distributing flyers and business cards are always a great one. Anywhere you find yourself, if you don’t have the opportunity to talk about your business (or even if you did talk about your business), always remember to drop a business card that includes a telephone number, business address, social media handles and other basic information.
● Bonanzas: Offering discounts to existing customers on your products opens a huge platform for you to find new customers. Your existing customers will tell others about what you have to offer and how incredibly cheap they can get it. Do not make a mistake of not including a deadline to the discount. This may have an advert effect on your overall income, especially if you are just starting a business.
● Start Online Sale: This is totally different from having a website. If you are really serious about finding new customers, you should start selling your products online. Find online sale channels, register your products and get ready to make more sales.
● Google My Business: Ensure your business get listed on Google My Business in whatever directory your business fits into. This channel allows people to locate your stores online. People nearby have a higher tendency of locating your stores or business o this platform. Make sure you include your phone number when creating your profile and follow with your active business email address.
● Testimonials: One of the easiest ways to attract customers is the use of testimonials of existing customers. When you are sure you have provided a great service to a client, always request for a testimonial. Keep the testimonial simple and short so people won’t get bored when reading them. Showing people proof of how good you opens the door for new customers.
In business, and I mean any kind of business, customer is king. In fact, the reason for setting up a business in the first place is because you have identified potential customers who need your products or services. Without this, your business will have little or no patronage and you may soon pack up. I hope this guide has truly provided you with the 10 Fastest Ways to Find New Customers for Your Business. With these keys, you’ll definitely stand tall in business and be a success.